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Roo’s Beach Summer 2017 Lookbook

Roo herself gives us an exclusive look inside this season’s glorious Roo’s Beach Summer 2017 Lookbook…

We all long for Summer, we have glimpses of it throughout the year and we hope and pray that this year we’ll get another one like the infamous Summer of 1976 when we had to save bath water to water the garden and the sun shone for days on end turning the UK into the South of France for the whole of August! The reality is that we have to make the most of the clutch of perfect sunny days that we get and try not to moan (difficult I know!) So it’s finally here, the Roo’s Beach summer look book, photographed in Portugal featuring an edit of our favourite pieces from the Summer 17 season, modelled by the very beautiful Rosie Corr.

Buying for the shop is by far my favourite part of my job, it comes with a heavy responsibility and I have expert help from my talented team, each year I think we get better, we understand and know what our customers want and this year I think is our best edit yet. I struggled to narrow it down to my top picks from the Lookbook but here they are and this is why I chose them –

1 Wildfox Parker Crystal Grey Sunglasses
I’ve had these for over a year now, they’re such a flattering shape, stylish without being too much of a statement, light and comfortable to wear, my perfect everyday pair!

2. Penelope Chilvers Mandy White Leather Sandals
We loved these so much last year that Penelope Chilvers made them again just for us, I was first in line for a pair as I missed out on them and was gutted! They’re super comfy with a wonderful air of nostalgia about them, slightly kitsch and a little reminiscent of primary school shoes? Great with jeans, skirts, shorts and dresses – just about anything and everything.

3. Wildfox Heather Grey Spectrum Hoodie
A little stroke of genius from our favourites at Wildfox, so simple and SO good, the colours of the rainbow are pastel perfection.

4. Sonix Poppy iPhone 7 Plus Case
Having discovered this Californian phone case brand we’re all in love with it, it’s stylish AND functional which is a double whammy, they actually do protect your phone and look pretty – genius!

5. NPW Vibe Squad Pineapple Love Lip Balm
A pineapple with heart shape sunglasses, what’s not to love?

6. Becksöndergaard Haiku Gold Leather Handbag
The magpie in me just had to have this one, such a fantastic size for a festival or evening bag, it has so many compartments and pockets and its GOLD with a tassel!

7. Levi’s 501 Slashed Black Denim Short
Low rise, faded black denim with rips, I will live in these all summer, well done Levi’s – that’s why you’re so iconic!

8. Somedays Lovin Stars Align Crochet Kimono
I just love crochet, this is a must, add it to any outfit and make the instant transition to boho chic.

9. Levi’s Made & Crafted Tropicana Black Silk Dress
I’m always on the hunt for a black dress, like jeans you can never have enough and this is a gorgeous addition to my collection, mid length, pockets, dipped hems and a low front and back, classic, understated and deeply cool.

10. Lollys Laundry Leopard Print Bikini
I’ve saved the best till last, another classic, such a good print, simple styling and timeless! I’ve been looking for one for ages and this is it!

Shop all the pieces featured in Roo’s edit from the Roo’s Beach Summer 17 Lookbook Collection and browse the digital lookbook.